2Rare – Rare’s Room
Continuing to drum up buzz, fast-rising Philadelphia rapper 2Rare reveals the steamy music video for his rising new single “Rare’s Room” via Second Estate / Warner Records.
The visual opens on an old school movie theater with “RARE’S ROOM IN THEATERS NOW” on the marquee. In between a date night, 2Rare and various friends chomp on popcorn before jumping out of their seats and launching into the dance that has incited viral buzz soundtracking over 195K plus creates and 94M views in advance of the song’s official release last week Friday. The new video cuts to romantic scenes shot in 70’s style furnished bedroom AKA “Rare’s Room.”
Touting it among “The Best New Music This Week,” Complex proclaimed, “2Rare is back with a new hit,” and added, “‘Rare’s Room’ is a fun record that will likely find placements on Valentine’s Day playlists.”
Most importantly, it paves the way for much more music to come from 2Rare in 2023.
He initially teased “Rare’s Room” track on TikTok, and the sound reacted in a big way.
It also notably landed in the wake of “Lil Mama.” In barely two months, the latter has already generated 535K Spotify streams and 2.3 million YouTube views on its music video. Right out of the gate, LA Weekly assured, “it’s just as sweet as it sounds,” and XXL named it one of “The 13 Best New Hip-Hop Songs This Week.”
Despite his brief time in the spotlight, 2Rare has shown himself as one of the best practitioners of urgent club rap. It’s so potent that other rappers are tapping into his energy, most recently Lil Uzi Vert in his “I Just Wanna Rock” video, which Rare is prominently featured in, and previously Drake featured him in his “Sticky” video. “Q-Pid,” his smash collab with Lil Durk, reveals just how adept 2Rare is at merging street rap with more playful sounds. It’s no question that 2Rare is poised to make his potent, pliable club songs the soundtrack for 2023 and beyond.
All Platforms: https://2rare.lnk.to/RaresRoom
Apple Music: https://music.apple.com/us/album/rares-room-single/1668483839
2Rare is on a mission to bring the fun back to rap. The North Philadelphia artist born Naseem Young has immediately set himself apart from his peers over the last few years with his irrepressible charisma and the furious energy of dancefloor-ready hits.
East Coast club music has been booming in the mainstream of late, but 2Rare’s rapid-fire bars and uncommon ear for hooks make his songs echo in your head way after you leave the club.
Growing up a football player, 2Rare says that his brother and other family members rapped but that none of them broke out to the degree that he has. He and the people around him have realized that in his time making music, he’s already developed a gift.
The crown jewel of his run so far is “Q-Pid” feat. Lil Durk, an irresistible club flip of 112’s 1996 hit. 2Rare springboards around the beat like an Olympic gymnast, and its corresponding dance challenge has already gone viral. The attention is extreme, but 2Rare knows he deserves it.
“It’s to that point where people say, ‘Rare runs everything he hopped on,’” he says. “They’ll hear a party song or a dance song and be like, ‘Yo, put Rare on it.’”
He’s already proved he’s more than ready for the challenge.