If it weren’t for Hip-Hop, Joell Ortiz would be living a different life; just ask anyone that knew him then. An homage to Craig Mack’s classic “Flava In Ya Ear RMX” music video, Joell teams up with director Jovi to bring history to life.
“The ‘Before Hip Hop’ video is black and white by design. I didn’t want to dress it up. I wanted it to remain as cut and dry and honest as possible. I wanted the camera in my face so the viewer could look in my eyes and see that it’s pure,” Joell commented.
Joell‘s new album, Monday, will be released on August 30.